Hello. I'm Matthew Hitcham, the director of Wawa Llama, a UK based specialist TikTok advertising agency.
For years, Facebook and Instagram ads were my bread and butter.
I established various e-commerce businesses. Of course in the beginning there were some flops.
But after years of learning and trial and error, I became an expert in the field.
But then, Apple introduced the iOS14 update, and pretty much overnight, my ads were no longer profitable.
You've probably heard the same story many times over.
The problem was, my business was usually in low-cost products, giving me very little headroom in my customer acquisition cost.
A solution was needed, and as if my magic, TikTok arrived.
I was skeptical at first, and there was a big learning curve.
You see, TikTok ads don't work the same way as most other marketing channels.
Try to run your existing Facebook ads on the platform, and you'll see what I mean.
But once you understand them, and learn what works and what doesn't, you'll realise the unbelievable potential of a channel that is only moving one way - upwards.
For those that remember the golden days of Facebook ads, we are experiencing a similar moment now with TikTok.
There has never been a better time to get started.
So, armed with my years of digital marketing experience and expertise on a new and exciting advertising platform, Wawa Llama was born.
We help clients across the UK grow their businesses by harnessing the power of TikTok.
And with this ever expanding online course, you will have all the tools required to do the same for your business.
